Implementing Data-Driven Personalization in Customer Journeys: A Deep Dive into Real-Time Data Infrastructure and Segmentation Strategies 2025

Achieving effective data-driven personalization requires more than just collecting data; it demands a meticulously designed infrastructure that enables real-time insights and precise customer segmentation. This article explores the critical technical aspects of building a robust data foundation and developing actionable segmentation models that directly influence personalization accuracy and impact. As you implement these strategies, remember …

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